مقاله isi: رابطه مدیریت دانش با ارتباط با مشتری

  عنوان مقاله isi : Exploring the role of customer relationship management (CRM systems in customer knowledge creation چکیده لاتین: This study explores how customer relationship management (CRM) systems support customer knowledge creation processes [48], including socialization, externalization, combination and internali- zation. CRM systems are categorized as collaborative, operational and analytical. An analysis of CRM…

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